Let’s get technical.

A cleanser can have a profound impact on your skin and skin care regime. It is important to choose a cleanser with a reduced tendency to cause protein denaturation. This means choosing a cleanser with a similar pH level to skin. Most soaps typically have a pH of around 9. A high pH like this can cause skin swelling, promoting deeper penetration of the soap itself which in turn causes irritation and sensitivity. Soap also tends to bind to the skins surface, reducing the ability of skin proteins to be able to hold onto water. Reduced hydration leads to skin tightness and dryness.

The beauty of Claire Hill Micellar Water is that it’s closer to the skins natural pH level and has the ability to cleanse skin without damaging the surface barrier or stripping skin of natural oils.

Cleansing skin in the morning removes impurities and dead skin cells that could otherwise block pores and cause acne. It also allows for easier penetration and greater absorption of your serum and moisturiser.

A good quality serum like Claire Hill S8-28 Assist Anti-Ageing Serum can then penetrate down into the deeper layers of your skin to deliver all its goodness. By sealing the serum in with Claire Hill S8-28 anti-ageing moisturiser you’ll help give your skin a fresh glow and a healthy and younger looking appearance.

The same routine should be applied at night. Removing make up, dirt and grime before bed will allow skin to breathe (skin needs oxygen to repair, restore and regenerate itself). Your serum and moisturiser can then effectively nourish and hydrate.